Journalist

Award-winning freelance journalist of 23 years specialising in women’s issues, diversity and equality, fitness and general lifestyle, having previously worked as UK Executive Editor and Global Lifestyle Head for HuffPost, MSN UK, and News UK. Columnist for The i Paper. Freelance for ST Style, The Times, The Guardian, Grazia, Red magazine, Good Housekeeping. Consultant in digital editorial strategy around content creation and growth.

Author

Award-winning bestselling author of four non-fiction books that have touched on mental health, fitness and women’s empowerment: Chase the Rainbow, In Search of Silence (Simon & Schuster), Stronger (Bluebird/PanMacmillan) and She Wanted More (Bonnier, 2026). Two fiction books published by Century/PRH: In Case of Emergency (optioned by Brock Productions) and This Is Fine. A third novel is slated for 2027.

Substack

With 9,000 subscribers and a 2023 Substack Bestseller, Poorna’s Substack ‘As I Was Saying’ covers a wide range of topics from social commentary to philosophy around identity, body image, self worth, fitness, pro-ageing and news reactive topics that primarily affect women. Her Substacks have been republished by The Guardian and The I Paper.